Byron Scott shares behind-the-scenes details of Kobe Bryant’s 60-point finale for the Los Angeles Lakers against the Utah ...

It was in late 2003 when Jackie Thomas, Nike's director of marketing, finally met with Jordan to pitch how they would present ...

Michael Jordan’s fear of snakes led Nike to abandon a black mamba campaign, paving the way for Kobe Bryant to define the ...

It's a cherished historical chestnut now, but when Converse had NBA stars rap to promote their new "Weapons," it changed the game.

Rockets superstar Kevin Durant had a huge night against the Orlando Magic on Thursday, making history along the way.

Before signing Michael Jordan to Nike, Sonny Vaccaro attended Reedley College. This Friday, he's back for a fireside chat and VIP meet and greet.

The NBA is full of thrilling moments, legendary players, and unforgettable plays. But what if certain events in NBA history had unfolded differently? There ...

Basketball Hall of Famer Michael Jordan was pitched a black mamba shoe line by Nike, though the six-time champion denied the ...

NBA legend Kobe Bryant lived up to the 'Black Mamba' nickname, but another basketball great was originally supposed to own it. For two decades, Bryant was one of the faces of the NBA during this time ...

The owner is looking to get the league's best to participate in flagship events as the All-Star Game prepares to head to his city next season.

Michael Jordan had a chance to use the Black Mamba moniker before it became synonymous with Kobe Bryant's career.

By 2006, Bryant appeared on the cover of SLAM magazine holding a black snake under the headline “Kobe COLD BLOODED.” Soon ...