On CPG Week, the podcast team talks co-branding, energy drink and protein supplement licensing with sweets makers, and the ...

In a move that most of us have been praying for since childhood, candy is officially being declared a health food! Well, that ...

C4's new line of protein powders and energy drinks features some classic candy flavors, including Reese's peanut butter cup.

Nutrabolt – the owner of the C4 energy brand – will work with confectionery giant Hershey to release C4 variants with candy ...

With its line-up of sweet snacks, Hershey isn’t known as a purveyor of diet foods. However, the company’s newest products are ...

The Big E is unlike any other place you can go to eat in Massachusetts. With plenty of crazy food options ranging from the ...

While Hershey is famous for indulgent snacks, its latest offerings cater to fitness enthusiasts, focusing on healthier snacking options.

The initial tranche of products will include the sweet giant’s Bubble Yum, Jolly Rancher, Hershey's Milk Chocolate and Reese's brands.

Introducing our new wining & dining column, for our food enthusiasts. Unlike what the name may suggest, we can talk about ...

Hershey has announced a new partnership with Nutrabolt, the wellness company that owns C4, a popular brand of energy drinks. ...