LIV Golf hires Bud Light’s woke ex-marketing exec Alissa Heinerscheid after transgender marketing campaign cratered brand Looks like the Saudis shopped the Bud Light fire sale.

Sen. Richard Blumenthal, D-Conn., speaks during a Senate Subcommittee on Investigations hearing on the proposed PGA Tour-LIV Golf partnership, Tuesday, July 11, 2023, on Capitol Hill in Washington.