Looks like the Saudis shopped the Bud Light fire sale. The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely pairing between a ...

Bud Light's parent company will not explicitly say whether the two marketing executives behind a partnership with transgender influencer Dylan Mulvaney, which sparked a months-long boycott of Bud ...

The Anheuser-Busch executive responsible for the company’s decision to partner with transgender influencer Dylan Mulvaney has been seen for the first time in months. Alissa Heinerscheid was ...

The Bud Light marketing executive associated with the company’s disastrous Dylan Mulvaney partnership is “not supposed to talk” about the ordeal, according to a pal she was seen walking with in New ...

Heinerscheid originally intended to improve Bud Light’s falling sales by targeting women, the Wall Street Journal explains: Alissa Heinerscheid, the first woman in Bud Light’s four-decade history to ...

In-store sales of Bud Light dropped 26 percent in the final week of April following consumer pushback in the wake of the company’s decision to partner with transgender social-media personality Dylan ...

Anheuser-Busch did the unexpected. Following weeks of consumer backlash and conservative media ire, Bud Light placed Marketing VP Alissa Heinerscheid on leave along with her boss, Daniel Blake, over a ...