You can avoid Google's AI summaries in your search results by simply adjusting your query. Or just switch search engines altogether.

Presearch’s “Doppelgänger” is trying to help people discover adult creators rather than use nonconsensual deepfakes.

AI search health systems favor credibility over clicks by optimizing content for trust and patient conversion across digital platforms.

AI search is fundamentally changing how consumers navigate decision making, and brands must adapt in order to be discoverable.

Generative engine optimization (GEO) represents a shift from optimizing for keyword-based ranking systems to optimizing for how generative search engines interpret and assemble information. While the ...

Google Search is entering an “expansionary moment,” fueled by longer queries, more follow-up questions, and rising use of voice and images. That’s according to Alphabet’s executives who spoke on last ...

Yahoo has announced a new AI-powered "answer engine", dubbed Yahoo Scout. The new tool is available now in beta and is powered by Anthropic's Claude. The company says Scout "synthesizes" info from the ...

Yahoo may not be the most headlined company in tech anymore, but its reach can’t be denied. With nearly 250 million monthly users across the country and 700 million globally, it’s still the second ...

For a few days around Christmas, Holly Jespersen, a 50-year-old living in New York, did not feel great. It felt like a cold was coming on, but she wasn’t sure if she should go to the doctor or not.

AI-powered search isn’t coming. It’s already here: As rankings and clicks matter less, citations matter more. Businesses now need content that AI engines trust and reference when answering questions.

One prioritizes convenience and personalization. The other puts privacy first. Which one should you use? We help you decide. I've been testing PC and mobile software for more than 20 years, focusing ...

Consumers are increasingly using AI tools — not Google — as their first source of information. This is driven by frustration with traditional search and rising expectations that AI will play a much ...