Auto-converting Optimus Prime toy. Hasbro As toys become more and more complex, it isn't a surprise the Transformers toys would eventually turn into robots themselves. Hasbro began producing ...

Transformers taglines say that they are "robots in disguise" and "more than meets the eye." That's certainly true if you consider that the Japanese toys were brought to the U.S. by Hasbro in 1984, ...

They're more than meets the eye! Transformers, My Little Pony and Phase 10 are considered some of the most impactful and memorable toys of all time. The Strong National Museum of Play which is home to ...

As a kid, playing with Transformers is like pure magic. The toys can be turned from a vehicle into a robot, provided you know the steps to take to move each part. Sometimes you might forget, or do it ...

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Transformers: Rise of the Beasts is coming to theaters this June, and in preparation of the film's upcoming release, Hasbro has unveiled a new line of Transformers toys to go along with the movie.