Sousa, 34, has amassed millions of followers by sharing her colorful and whimsical DIY party setups, which she does for every big occasion.
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There are more than 4.6 million food posts on TikTok alone. Why, then, do we still love cookbooks?
Despite the rise of fleeting social media recipes, the cookbook is a touchstone of reliability, a cultural archive and even a guilty pleasure.
TikTok creates demand in real time. Success on TikTok Shop can boost the broader retail ecosystem, becoming one of the most ...
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