South African Tourism, in partnership with Matador Network's GuideGeek platform, launched Siyanda, an AI-powered travel assistant designed to make trip planning to South Africa simpler and smarter for ...

The African Travel & Tourism Association (ATTA) has published its 2026 Travel Trends report which reveals that cultural immersion, heritage storytelling, conservation-led experiences and slow, more ...

Tourists visiting the Triumphal Arch on Hartbeespoort Dam in South Africa. During the U.S. Market Access Workshop last month, South African Tourism discussed ways to further engage U.S. tourists.

African travel industry shareholders urged to share their narratives with the global community and to work together to advance the continent’s economies. African nations must establish partnerships ...

As South Africa's tourism industry grapples with infrastructure and regulatory uncertainties, 2026 could be the year that the sector truly revives.

The UK reclaimed its position as South Africa’s top overseas source market in 2025, surpassing the US South Africa Tourism praised British travellers for their loyalty, citing “value for money, warm ...