Pictures said, “We are thrilled to bring A Minecraft Movie to life in a whole new way through cutting-edge holographic and AR ...

Last November, the federal government passed the Online Safety Act, banning under-16s from most social media platforms. The ...

Snapchat has partnered with L'Oréal's ELVIVE Colour Protect haircare range to launch an augmented reality-powered beauty ...

A viral SNL sketch derives humor from the psychological mindsets of consumers. Here is how marketers can learn from it and master branding.

AI-driven sentiment analysis will also be crucial in shaping content strategies for sports organizations. By flagging and ...

Snapchat said Sponsored AI Lenses are a new ad format for brands that will let them engage with users in an immersive manner.

Release of Sponsored AI Lenses is only a part of Snapchat’s broader strategy to introduce generative AI across its entire platform. Over the course of this year, the company introduced its first ...

Snapchat has announced the launch of a new advertising format called Sponsored AI Lenses, enabling brands to create more engaging and interactive experiences for users. Leveraging Snap’s proprietary ...

Forget puking rainbows. On Tuesday, Snap released sponsored AI lenses, a new generative AI ad format that users can interact ...

Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.

Wendy’s, a leader in bold and engaging digital marketing, recently partnered with Snapchat to test an innovative new ad ...