New capabilities expand brands' ability to leverage unified first-party data for enhanced targeting and efficiency across all major digital platforms and social networks NEW YORK, Nov. 14, 2022 ...

There are other platforms taking social media advertising for businesses by storm, namely Snapchat and TikTok. For instance, TikTok is becoming a powerful marketing player and has grown in ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Sportradar is now offering online sports betting sites an effective way to advertise on Snapchat. Sportradar, the sports technology company, announced the integration of its digital marketing tool, ad ...

Snapchat, with 363 million daily active users, is clearly far from being "dead”—despite what some of its critics might proclaim. I think it's still a major force to be reckoned with. If you're an ...

The notoriously secretive company is now a publicly listed one and to mark the occasion The Drum explores its journey to date, asking whether it will emerge as a serious player in the digital arena or ...

Young buyers are most comfortable buying through social media channels. In fact, fueled by Gen Z and millennial social media users, shopping on social media platforms is expected to reach ...

Snapchat is building a platform with a plug-in tool for brands and agencies to automate advertising purchases on its app, according to a source for Digiday. The so-called application program interface ...

Snap, still wrestling with an unpredictable advertising environment, reported first-quarter 2023 revenue that slightly undershot Wall Street expectations even as Snapchat‘s user growth continued ...

Chopard and other luxury brands are featured in the Snapchat Winter Village, a digital activation meant to mimic the ...