The Los Angeles Dodgers star is a marketer’s dream — both a sports icon and national hero in Japan. Ohtani has about 20 active sponsorship deals at any time.

Michael Elizondo provides an update to his travels in Japan, while constantly being reminded of Shohei Othani.

Topps, MLB, Fanatics, and Nike announced Saturday that select players will have unique gold MLB logos on the backs of their jerseys. All six players—Judge, Ohtani, Yankees starting pitcher Luis Gil, Pittsburgh Pirates superstar Paul Skenes, Atlanta Braves ace Chris Sale, and Detroit Tigers pitcher Tarik Skubal—won awards last year.

The Los Angeles Dodgers gave Shohei Ohtani an unprecedented $700 million contract hoping to drive interest — and the dollars that come with it — from fans across the Pacific.

Shohei Ohtani met the moment in his return to the Tokyo Dome, because of course he did. In Saturday’s exhibition against the Yomiuri Giants, Ohtani – ever the showman – was quick to slug a home run while wearing a major league uniform in his home country for the first time for the Los Angeles Dodgers.