The Los Angeles Dodgers star is a marketer’s dream — both a sports icon and national hero in Japan. Ohtani has about 20 active sponsorship deals at any time.

Michael Elizondo provides an update to his travels in Japan, while constantly being reminded of Shohei Othani.

The Tokyo Series between the Los Angeles Dodgers and the Chicago Cubs is a full circle moment for Japanese baseball.

The Los Angeles Dodgers gave Shohei Ohtani an unprecedented $700 million contract hoping to drive interest — and the dollars that come with it — from fans across the Pacific.

Ohtani spoke with SI to promote becoming the first baseball player to join the Fortnite Icon Series. The first baseball player named an All-Star as a pitcher and hitter and the first to record a 50–50 season, Shohei Ohtani is breaking new ground again: the first baseball player to join the Fortnite Icon Series.

Shohei Ohtani met the moment in his return to the Tokyo Dome, because of course he did. In Saturday’s exhibition against the Yomiuri Giants, Ohtani – ever the showman – was quick to slug a home run while wearing a major league uniform in his home country for the first time for the Los Angeles Dodgers.