A sales funnel, also known as a purchase funnel, is a model that illustrates the theoretical customer journey toward the purchase of a product or service. This concept is called a funnel because it ...

Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

Car dealers abandon e-commerce sales due to supply issues Lack of online transparency hinders online sales from growing Automakers unlikely to push online selling initiatives Third parties likely to ...