A new generation of beauty brands is targeting children as young as preschool age, tapping into growing demand for ...

For some young children in Columbus, Ohio, reading assessments don’t start in the kindergarten classroom — they happen first ...

At Washington Boulevard Marketplace in Elkridge, that’s just called Saturday shopping. The concept of stretching a dollar has ...

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Pillsbury just unveiled a colorful new boxed cake that’s perfect for spring. The Funfetti Swirl Cake & Cupcake Mix is now ...

The Melissa & Doug Water Wow set lets kids dye eggs without boiling, vinegar or cleanup, and the designs magically fade so they can decorate over and over.

Flush on pointe.

As brands sell children eyeshadow, lipgloss and skincare, parents face a dilemma: How young is too young to expose children to beauty?

Millennials created the wellness economy, and now it wants their children as customers.

According to the U.S. Consumer Product Safety Commission, the pens included in TheKiddoSpace Print and Cursive Handwriting Kits contain lead in the nibs at levels that violate the federal lead-content ...

If you’ve ever wandered into a beauty routine that suddenly feels a little… stale, a well‑edited kit can be the easiest way to wake it back up. Charlotte Tilbury’s Pillow Talk line has long been that ...