Ask most average or beginner golfers how to generate more club speed, and most of them will (incorrectly!) tell you it's a ...

Negotiations collapsed, but the real story is scalability, physics, and what brands get out of building gear for 130 mph ...

Artificial intelligence is making its way onto golf courses in Myrtle Beach, changing how players practice and get feedback on their swings.

Newton Golf Company (NASDAQ: NWTG), a technology-forward golf equipment innovator applying physics-driven engineering to golf performance, has been invited to present at the Centurion One Capital 9th ...

The first portion of the PGA Tour schedule has come and gone, so it's time to dish out some awards ...

Fleetwood's LA Golf Club would go on to win their match 7-3, solidifying their spot in the SoFi Cup playoff positions for now with one game (vs New York Golf Club) left to play. The 2026 TGL ...

In this edition of Play Smart, we look at a video from GOLF Top 100 Teacher Chris McCormick showing the role wind plays on ...

Harvard engineers think they've found the reason basketball shoes squeak, and it's due to pockets of friction between the rubber and the court.