Sarah Tourville is the CEO and Founder of Media Frenzy Global, a PR agency that shapes markets and culture for disruptive brands. The business-to-business (B2B) industry has long witnessed the ...

New PR Framework Provides Insights Into Earned Media, Backlink Authority, GA4 Analytics, LLM Visibility Signals, and ...

In the past few years, more publicity firms have launched performance PR divisions. Here’s what it is and why companies love it.

Marketing and PR leaders are no strangers to change—and in 2024, they’ll need to embrace it more than ever. From my observations, three crucial factors will impact marketing and PR in the new year.

PR builds trust and credibility over time, while marketing drives short-term sales through targeted campaigns, making both essential for business success, depending on goals and budget. Marketing ...

The PR world has been long overdue for a massive shake-up. Thanks to one entrepreneur’s vision, the inevitable overhaul — and it's incredibly exciting and lucrative aftermath — it is finally here.

Both PR and marketing are essential pieces of the puzzle for any successful brand. So often, we hear the phrase “I need to invest in a marketing professional to…..” and whatever follows that phrase is ...

The State of B2B Public Relations from Demand Metric and Convey Communications takes a look at how PR teams and agencies are playing a more strategic role in organizations. The State of B2B Public ...

Creating high-quality content can open up an entire new avenue for media coverage, putting subject-matter experts and company developments in as many targeted publications as possible—without breaking ...

PR, marketing, and advertising are often lumped together, but each plays a distinct role in growth. Here’s how ambitious companies can leverage them at the right time—and in the right way. Public ...