Back in 2002, Nike created a whole campaign around Michael Jordan and the black mamba, only to learn MJ hates snakes ...

Allam sent a cease-and-desist letter to Foushee and local TV stations asking for the “categorically false” ad to be pulled.

In 1999, Brandi Chastain dropped to her knees at the Rose Bowl, ripped off her jersey and revealed a black Nike sports bra ...

In late 2002, Nike began creating a global campaign featuring the black mamba -- and presented it to an NBA superstar. That star was not Kobe Bryant.

A new ESPN story reveals a long-forgotten connection between Michael Jordan and Kobe Bryant that changed the course of basketball history.

Emma Raducanu is expected to leave Nike and sign a new clothing deal with Uniqlo. The world No 25 may be struggling with ...

Jutta Leerdam won gold at the 2026 Winter Olympics in Italy last week to add to the Netherlands' medal count. That triumph could prove quite lucrative ...

Basketball great Michael Jordan had a long, prosperous career as a Hanes spokesman before parting ways with the company. Take ...

In 2027, the Super Bowl will be broadcast on ESPN for the first time ever, and it will also be the first time ABC has aired the game since Super Bowl XL in 2006.

As fashion brands increasingly lean on product placement within film and TV shows, two ex-Google execs have teamed up with ...

Steve Jobs, upon his return to Apple in 1997, sought inspiration from Nike's marketing prowess to revitalize the brand. He ...

Jesse Jackson. In the late 1980s, I began to write a series of columns on how Nike’s marketing plan was to fashion a status symbol to create a feeding frenzy for poor, mostly black children to procure ...