Back in 2002, Nike created a whole campaign around Michael Jordan and the black mamba, only to learn MJ hates snakes ...

In late 2002, Nike began creating a global campaign featuring the black mamba -- and presented it to an NBA superstar. That ...

Allam sent a cease-and-desist letter to Foushee and local TV stations asking for the “categorically false” ad to be pulled.

A new ESPN story reveals a long-forgotten connection between Michael Jordan and Kobe Bryant that changed the course of basketball history.

Emma Raducanu is expected to leave Nike and sign a new clothing deal with Uniqlo. The world No 25 may be struggling with ...

Basketball great Michael Jordan had a long, prosperous career as a Hanes spokesman before parting ways with the company. Take ...

Steve Jobs, upon his return to Apple in 1997, found inspiration in Nike's marketing to revitalize the brand. He emphasized ...

As fashion brands increasingly lean on product placement within film and TV shows, two ex-Google execs have teamed up with ...

Jesse Jackson. In the late 1980s, I began to write a series of columns on how Nike’s marketing plan was to fashion a status symbol to create a feeding frenzy for poor, mostly black children to procure ...

Hours before Tottenham Hotspur qualified for the knockout stage of the Champions League last month, football finance guru Kieran Maguire posted an image to X that went viral.

Britain's top-ranked female tennis player is now a global ambassador for the Japanese brand, joining the likes of Roger ...

The retailer will reopen a historic flagship as part of a major U.S. expansion strategy.