Chinese sportswear giant Anta has opened its first U.S. store, with plans for a nationwide expansion.

Back in 2002, Nike created a whole campaign around Michael Jordan and the black mamba, only to learn MJ hates snakes ...

Roughly halfway through his Hall of Fame career, Los Angeles Lakers legend Kobe Bryant adopted one of the most iconic nicknames in NBA history. Bryant started referring to himself as the "Black Mamba.

It's a cherished historical chestnut now, but when Converse had NBA stars rap to promote their new "Weapons," it changed the game.

Emma Raducanu has left Nike and will be sponsored by Uniqlo, effective immediately. Raducanu, who won the U.S. Open in 2021, signed with Nike three years before that fairytale run ...