It's a cherished historical chestnut now, but when Converse had NBA stars rap to promote their new "Weapons," it changed the game.

The landscape of tennis sponsorships in 2026 is a fascinating mix of enduring legacies and explosive new eras. While the ...

Back in 2002, Nike created a whole campaign around Michael Jordan and the black mamba, only to learn MJ hates snakes ...

Emma Raducanu has left Nike and will be sponsored by Uniqlo, effective immediately. Raducanu, who won the U.S. Open in 2021, signed with Nike three years before that fairytale run ...

Jon Cooper poked fun at Finnish goaltender Juuse Saros' long-running insurance commercial after Canada's 3-2 semifinal win over Finland at the 2026 Milan Cortina Olympics.

A Santa Clarita youth football team is the star of its home field and now, a Super Bowl advertisement that touched the hearts of viewers across the country. Young SC Warrior football players starred ...

TARA ANSON-WALSH: Lionesses star Ella Toone has secured a lucrative three-year deal with Nike, believed to be worth over £1.5 ...

From George Clooney to Ben Affleck, and from the Clydesdales to a defecting polar bear, we've got the best of Super Bowl Sunday ads. Like in previous years, we got pre-releases of some of the best ...

Directly following the Seahawks’ Super Bowl LX win over the New England Patriots on Sunday, Nike put out a commercial Seattle fans are sure to love. Seahawks legend Marshawn Lynch starred in the ...

New Kentucky football coach Will Stein’s roots as a UK fan were the theme of the annual Super Bowl commercial promoting the program. “The players are here,” Stein says in the commercial as a highlight ...

The NFL's riveting 60-second Super Bowl commercial features a boy giving a pump-up speech to all his toys and stuffed animals, channeling his youth football coach with a powerful message on what it ...