The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two sources. Relying on just one or two marketing channels is risky. A multi-channel ...

Fast food marketers including McDonald’s, Burger King and Wendy’s will have to move beyond price-point value to drive sales and traffic.

Compañía Cervecerías Unidas S.A. ( CCU) Q4 2025 Earnings Call February 25, 2026 10:00 AM EST Good day, everyone, and welcome to CCU's Fourth Quarter 2025 Earnings Conference Call on the 25th of ...

The U.S. Food and Drug Administration (FDA) has elevated a nationwide recall of cake and bread mixes to a Class I designation, its most serious warning, issued when a product poses a risk of severe ...

Advertisers share experiences of what has been described as a “murky” practice that, in certain cases, has deteriorated client–agency relationships.

Hints to revise all the 12 chapters of CBSE Class 12 Business Studies exam have been shared here.

Monday, February 9, 2026 at 7:30 a.m. ET Chairman and Chief Executive Officer — Charles Zhang Chief Financial Officer — Joanna Lv President and COO, Changyou.com — Yaobin Wang Total Revenue -- $142 ...

Legendary advertising man-turned-property developer John Singleton has seen quick sales after kicking off the marketing of ...

The old adage, “Never mix business with friendship,” doesn’t really hold water. When we examine this notion closely, we find that it’s based more on misconception than on any real danger. You see, ...

US corporate-event market size is growing along with its virtual segment: The global virtual events market was valued at $392.10 billion in 2023, and it's forecast to reach $1,388.4 billion by 2035—a ...

Regulated information Challenging 2025, with results in line with latest outlook, but significantly lower than initial expectations; Clear priorities set for 2026 to resume profit growth and improve ...