Duke freshman, Cooper Flagg makes history signing NIL deals with New Balance and Gatorade before his Blue Devil's debut.

Duke freshman Cooper Flagg signs a historic NIL deal with Gatorade, marking his rise in the sports marketing world and the evolving athlete endorsements landscape.

Here are our experts' ranking of the 10 best drinks in golf. Of course, we used definitive in the headline, but beverages are as subjective as scoring in a slam-dunk contest. Let the debate commence.

Gatorade has announced the signing of Cooper Flagg, the 2024 Gatorade Best Male Player of the Year, to its elite athlete roster as he prepares for his debut season at Duke University. This partnership ...

Several other college athletes have signed NIL deals with Gatorade, including women’s basketball players Paige Bueckers ...

Flagg spoke to Sports Illustrated about becoming the first men's college basketball player on Gatorade's NIL roster.

Duke Blue Devils basketball phenom Cooper Flagg has only been on campus for a few months, and he’s already making college ...

The Duke Blue Devils star became the first men's college basketball player to sign an NIL deal with the iconic brand.

Duke freshman and Maine native Cooper Flagg is signing an NIL deal with Gatorade, making him the sports drink giant’s first ...

If you were watching TV, odds are you were doing it live — with no way to pause, rewind, or fast forward through those ...