Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope ...

Flagg spoke to Sports Illustrated about becoming the first men's college basketball player on Gatorade's NIL roster.

Hidden gems so unexpectedly awesome, they'll have you wondering if Jeff Bezos secretly hired a team of wizards to stock his ...

It contains 25 ads that you probably have memorized if you grew up in the 1990s. And yes, you can watch them all below — but be warned. Revisiting them may jar something loose in your brain next. Next ...

The company's brands are iconic and are instantly recognized all over the globe. The beverages segment includes well-known brands like Pepsi, Mountain Dew, Gatorade and Tropicana. Its drink ...

We entered into a strategic partnership for selling and distribution of the larger Tropicana portfolio that includes Tropicana Juices (100%, Delight, Essentials), sports drink Gatorade and Quaker ...

Gatorade has announced the signing of Cooper Flagg, the 2024 Gatorade Best Male Player of the Year, to its elite athlete roster as he prepares for his debut season at Duke University. This partnership ...

Flagg is one of a number of players capitalizing on their NIL opportunities in this new era of college sports.

Cooper Flagg, the Blue Devils' 6-foot-9 forward, is signing an NIL deal with Gatorade. He is the first men's basketball ...

Duke freshman and Maine native Cooper Flagg is signing an NIL deal with Gatorade, making him the sports drink giant’s first ...

Duke freshman Cooper Flagg signs a historic NIL deal with Gatorade, marking his rise in the sports marketing world and the evolving athlete endorsements landscape.

Duke freshman, Cooper Flagg makes history signing NIL deals with New Balance and Gatorade before his Blue Devil's debut.