An opinion-based column regarding toy companies and toy production being more concerned with marketing and selling to adults.

Shooting, fighting, whisking, and babbling: the first Star Wars sets with Smart Bricks are here. Our first impression hands-on: intuitive fun for kids.

A Perfectly Adorable Evolution of Bricks. When I was a child, Pokémon was a game that, even now 30 years later, still has its ...

After perusing hundreds of new toys and gifts that launched at Toy Fair 2026, we're sharing more than a dozen of our favorites. See our toy editors' top picks.

Argos is offering LEGO sets from just £7.49 each in its toy deals – here’s how parents can save up to £20 on popular kits ...

LEGO’s £3.49 Animal Series 28 mystery boxes could replace party bags – here’s why parents are making the switch ...

Toy Depot celebrated its grand opening Friday at the Yuma Palms Mall, welcoming families and toy enthusiasts from across the ...

The Sioux Empire Home Show features local experts to help you with the latest in home trends and remodeling ideas. The Home Show is taking place at the Sioux Falls Convention ...

Lego is integrating AI into its kits, allowing the control of brick creations through body movements, and it is set to launch ...

Under CEO Winnie Park, Five Below successfully expanded its price range beyond $5, leading to significant sales growth, as it repositions as a specialty gift retailer.

The user shared a photo of a Hot Wheels "World's Smallest Monster Truck" toy on the r/mildlyinfuriating forum. The truck itself was no bigger than a thumb, as referenced by the photo. However, the ...