By leveraging the global appeal of Formula 1, Lego is tapping into a diverse audience of motor enthusiasts at the two largest Australian airports.

Formula 1's 75th anniversary year is up and running, with the season-opening Australian grand prix taking place this weekend. That partnership will feature pop-up LEGO stores at 20 race weekends ...

The model thoughtfully replicates the race car ... and drive talkability of this amazing brand partnership and the LEGO-Formula 1 products." "This initiative truly demonstrates how LEGO bricks ...

LEGO has announced a special range of official F1-inspired accessories, including a phone case, headset, glasses, and more.

“For the first time, we have fully working suspension, which helps reduce stress on the LEGO Technic bits.” – Lubor. – “The ...

Despite being made from toys, building the first Formula 1 Ferrari made entirely of Lego wasn't child's play, either. It's a 1:1 scale model that represents an incredibly faithful reproduction of ...

The Lego racing cars are available in a collection including the full 10 teams or as individual Lego Technic sets.

If you're not a huge Formula 1 fan but still want to pick up a decent LEGO race car for cheap, you can nab the Ferrari F40 model for £1.61 by following the same process as above. Here's the link ...

Lego's partnership with Formula 1 racing now sees all 10 teams represented ... including a partnership with Ferrari that produced a scale model of the F310 F1 car back in 1998.