Lego is going to make its videogames in-house from now on, says it would 'almost rather overinvest'
The world's largest toymaker, Lego, has told the Financial Times that it intends to build its own videogames in-house from now on. The company has heavily invested in digital infrastructure in recent ...
Lego "building up" in-house game development
Lego is working to build up its in-house game development, the company's boss has revealed. Speaking to The Financial Times, Lego boss Niels Christiansen said the company was increasing its focus on ...
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LEGO’s largest Ideas set River Steamboat paddles into South Africa on 7th April
South Africa, which doesn’t have a VIP programme, instead offers the set to everyone come 7th April. 21356: River Steamboat will be exclusive to the physical LEGO Certified Stores in the country, and ...
The best Lego deals of Amazon’s Big Spring Sale
The Lego Dune Ornithopter, the best way to get across Arrakis that doesn’t involve mounting a giant worm, is available as a 1 ...
New Atlas20d
Lego turns old rope and engine oil into millions of toy tires
Not every Lego set has tires, which means rSEBS won't make a huge impact in helping to clean up Lego's act. But every bit helps – especially when you consider that the company is said to sell ...
Business Insider17d
Toy sales are on the slide — but not for Lego
Lego's revenue grew 13% in 2024, boosting its market share amid a broader decline in toy sales. Growth among adults and teens helped boost sales for Lego, reflecting a wider trend in the toy market.
The new Lego Mario Kart set is so much better than I was expecting it to be
After leaks showed off the set early, we now have an official first look at a for-adults Lego Mario Kart set that - and if you ask me, it's more impressive than I'd expected. Unveiled as part of Mario ...
Epic Lego deals from $7 in Amazon's Big Spring Sale — 15 deals I'm adding to my cart
You can expand your Lego Minecraft world for a super-cheap price with this Lego Minecraft Steve's Desert Expedition Set on ...
Wall Street Journal17d
Lego Sales Increase Despite Falling Global Toy Market
Lego said its sales increased last year as its ... take share from its rivals despite a dip in global demand. The Danish toy-bricks maker saw strong growth in the Americas, Europe and Middle ...
Yahoo Finance27d
THE LEGO GROUP SHOWCASES ITS LARGEST PORTFOLIO YET AT TOY FAIR® 2025, LED BY NEVER-BEFORE-SEEN SETS FROM NEW BBC STUDIOS' BLUEY™ PARTNERSHIP
NEW YORK, March 1, 2025 /PRNewswire/ -- Today, the LEGO Group unveils its largest product portfolio at Toy Fair 2025, highlighted by the first sets from the newly revealed LEGO® Bluey™ theme in ...
Comicbook.com27d
LEGO Bluey Sets Officially Unveiled at Toy Fair 2025
before getting back to the playground fun.” You can keep up with more LEGO releases from Toy Fair and beyond right here at Comicbook. Here’s what LEGO and the BBC had to say about the ...