The Super Bowl is the biggest day of the year for professional sports (at least when it comes to viewership). It's also the biggest day of any given year for advertising. Companies spend millions upon ...

Just here for the commercials? Super Bowl ads are as big a part of the annual tradition as buffalo wings, with brands shelling out enormous sums – over $10 million in 2026 – to secure commercial space ...

Editor's note: Watch every 2026 Super Bowl commercial and rate the best with USA TODAY's Ad Meter. Commercials are unavoidable. Take 30 seconds and look around. Identify everything with branding. Your ...

Super Bowl LX is not only the NFL's biggest stage in 2026 — it's also a make-or-break broadcast for commercials, with the nation's top brands spending millions on 30- and 60-second ads aimed at ...

As OpenAI is making plans to introduce ads to ChatGPT, competitor Anthropic has promised to keep Claude ad-free. In a blog post today, the company said that there are "many good places for advertising ...

Since 1989, USA TODAY Ad Meter has awarded the best commercial from the big game – and we need your help. The cost for a Super Bowl ad topped $10 million for the first time in 2026 with the New ...

Add Yahoo as a preferred source to see more of our stories on Google. Super Bowl LX is not only the NFL's biggest stage in 2026 — it's also a make-or-break broadcast for commercials, with the nation's ...

I'm so tired of boys. I need *** man, Bill. Prego Leo Karunna. Once you pop, the pop don't stop. The first half of the Super Bowl just ended, and people are already declaring a victory — not in the ...

Andy Samberg looks nearly unrecognizable as Neil Diamond during a parody of “Sweet Caroline.” And while the ad looks like it’s going to be a standard, silly song initially, Samberg is able to inject ...

The Super Bowl: Come for the game, stay for the ads. Yes, Super Bowl 60 had more than its fair share of memorable commercials that helped fill the time between plays, as the Seattle Seahawks toppled ...

The most-liked ad of Super Bowl LX? As ranked by ad-tracking and analytics firm iSpot, the No. 1 spot was the NFL’s inspirational “Belief Is a Superpower,” a heartstring-tugging thank-you to coaches ...