Despite criticism, the vehicle made a striking debut at Paris Fashion Week, reinforcing Jaguar's shift toward luxury electric vehicles.

Jaguar broke the internet with a rebranding splash that took social media users for a ride. ⏰Get expert insights and ...

The radical EV continues turning heads, for better or worse. Jaguar’s controversial Type 00 EV concept made a statement ...

Jaguar has pledged to become an all-electric automaker starting in 2025, with production of all combustion cars ceasing early in 2024. The brand has launched an all-new identity for its future as ...

One of the biggest criticisms leveled at Jaguar when the campaign kicked off was that they risked alienating the traditional, stiff-upper-lip customer base. While it was predictable that a number of ...

Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

The number of people exposed to Jaguar’s “copy nothing” relaunch is approaching nearly one billion, or one-eighth of the ...

For decades, Jaguar has been producing some wonderful and groundbreaking vehicles. From the D-Type of the 1950s, the iconic E ...

For the past few months there has been much wailing and gnashing of teeth over the revamping of Jaguar’s brand, with a new ...