One of the biggest criticisms leveled at Jaguar when the campaign kicked off was that they risked alienating the traditional, stiff-upper-lip customer base. While it was predictable that a number of ...

A spy video shows a prototype of the outlandish Jaguar EV near the Arctic Circle.

While a top-dog luxury flagship might be out of reach for most shoppers, the G90 made it a possibility with an MSRP that ...

Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

For the past few months there has been much wailing and gnashing of teeth over the revamping of Jaguar’s brand, with a new ...

Jenson Button is set to return to the Goodwood Revival in 2025, when he lines up to race in the RAC TT Celebration in his new ...

The steering wheel seen in the design patent is quite similar to the one present on the model showcased at the Auto Expo 2025 ...

"A brand refresh and a rebrand serve very different purposes, and understanding that distinction is key," Ljubica Jovanova, ...

It seems the US Democratic Party has a new logo, or at least a new profile pic on social media. The design is instantly ...

Fanatics launched brand-new apparel for the occasion ... Beater T-Shirt similarly retails for $34.99 and features the logos of all 68 teams competing on the back and “The road to the Final ...

Tesla used car prices are falling at three times the rate of the rest of the used car market, which is also going down. When new sales and ... the bulk of Tesla’s brand destruction that happened ...