Jaguar, the luxury car has unveiled a new logo and introduced a striking new brand identity as part of its transition to an electric-only future by 2026. The rebranding reflects the automaker’s ...

The upcoming Jaguar Type 00 represents a bold new chapter for the iconic British automaker. While official production images ...

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The ...

"A brand refresh and a rebrand serve very different purposes, and understanding that distinction is key," Ljubica Jovanova, ...

Who knew so many people carried such strong opinions on Jaguar ... brand wasn’t confident it could pull off. I literally couldn’t care less about the branding and marketing. The font, the ...

Jaguar’s ambition to seduce younger, richer drivers was on full display in Paris with a presentation of its newest prototype, ...