Quoin Pharmaceuticals Ltd. has launched the "NETHERTON NOW" campaign to increase awareness of Netherton Syndrome, a severe genetic disorder that is often misdiagnosed and has devastating effects on ...

Pharma marketers should include healthcare equity in their media campaigns, concludes a new research report from WPP healthcare agency CMI Media Group. “By keeping diverse communities informed about ...

Pharmaceutical contract manufacturing organisation, SCM Pharma, used comic-inspired illustrations to create brand awareness and promote its services. Gemma Huckle reports SCM Pharma, who offer ...

Every year, MM+M asks Agency 100 honorees what campaigns they wish they had created. Several health-related consumer campaigns popped up repeatedly in the 2024 responses, prompting the question, “How ...

Pharma brands that fail to evolve risk losing relevance in a world where patients demand more control, transparency, and personalized experiences. The Fast Company Executive Board is a private, ...

Don’t look now, but Bluesky is gaining steam. The text-based social media platform’s user base topped 33 million after experiencing a significant boost in signups following the 2024 US presidential ...

For two decades, the branded pharma website has been treated as the centerpiece of digital engagement. It has been the polished ‘front door’, where brands prepared to tell their story and hoped ...

The media landscape is splintering, leaving consumers with a more personalized entertainment experience and pharma brands with new changes in its wake. Americans have no shortage of content options ...

If last year’s pharma ad showing during the Super Bowl drove buzzy conversation and a touch of controversy, the lasting impression pharma marketers made on consumers during Sunday’s Super Bowl LX took ...