YouTube's More Affordable Premium Lite Plan Gets New Perks

YouTube today updated its Premium Lite subscription plan with new features, including background play and downloads.

YouTube beefs up its $7.99/month Lite subscription with offline downloads and background play

Now the only reason to get the full Premium subscription is ad-free music and music videos.
MediaPost

YouTube Tops Nielsen 'Distributor' Viewing Again, 12.5% Share

In January 2026 -- now for the 11th month in a row -- YouTube has maintained its top position in the Nielsen Media Distributor measure with a 12.5% share -- up from 10.8 a year ago. The Nielsen index ...
Opinion

Short videos are making us stupid. How can I realistically limit my son’s screen time?

The Anxious Generation author, Jonathan Haidt, gives our writer tips on navigating her child’s social media use ...
The Desk on MSN

Nielsen: YouTube rules, but Disney apps and channels climb in January

Disney grew its overall share of time spent with TV in January 2026 boosted by stronger interest in ESPN and ABC, Nielsen ...