Meanwhile, some 62% of Hispanics ages 5 to 17 and 72% of Hispanic Millennials speak Spanish at home, according to the study, titled 'The Nation’s Latino Population Is Defined by Its Youth.

Hispanic and millennial consumers are proving to be the most active mobile readers for publication content, as media brands with these audiences are experiencing significantly higher traffic on ...

Meanwhile, millennials' share of the population will increase by only 0.6 ppt. Moreover, 52% of the US' population growth will be driven by the Hispanic population. "The result will be wallet ...

Hispanic bilingual Millennial are a rapidly growing and increasingly important consumer group. Defined by their ability to speak both English and Spanish, it is imperative to understand the impact of ...

With 72% of Hispanic sports fans being Gen Z or Millennials, Latinos are leading the charge in the digital realm. They stream games on their phones, engage with players and teams on social media ...