JioStar’s ‘LTV Cricket Audience Insights’ study with Kantar calls it a ‘halo effect’ around LTV, adding that TV ads drive both online and offline consumer engagement.

When retailers view third-party measurement as an ally, they can build greater trust, foster longer-term relationships and, ultimately, unleash the full potential of RMNs’ reach ...

After stepping away at 16, Alysa Liu returned to win Olympic gold and reshape figure skating on her own terms, becoming the ...

Divining meaning from the words of Microsoft Gaming's new CEO.

In tightening home furnishings market, market share leaders Wayfair and IKEA are set to collide. Wayfair is opening stores and IKEA is expanding online and remote sales.

Since taking office a second time, Trump and his allies have continued to gamify many of their policy decisions, in a ...

In an autonomous commerce world, trust becomes the competitive advantage. It’s what decides whether consumers see AI as a partner in decision-making or a step too far.

70% of Big Game ads are expected to bring out big talent.

Ferrero sees opportunities to cross-pollinate between European and U.S. brands and by leveraging its growing U.S. production footprint.

A declaration recognizing whales as legal rights-holders is influencing legislation in New Zealand and sparking an international push to translate Indigenous customs into binding protections.

CFO Mandy Fields discusses the strategy finance and marketing use to help the brand reach new shoppers.

This is why the U.S. made two bids over the last decade to host the FIFA World Cup, ultimately winning the right to host the FIFA World Cup 2026 alongside Canada and Mexico. With Seattle hosting six ...