New survey data indicates workers aged 45 to 60 years old are ideally positioned to link the contrasting workplace vibes and ...

Brands ignored Gen X for years. Now they need trust, value, and clarity to win back a generation still driving spending right now.

Gen X grew up in a time when behavior lived mostly in the moment, and then it disappeared. Conversations stayed between people in the room, mistakes faded with memory, and social feedback came days or ...

Generation X, the Forgotten Generation, the Latchkey Generation, the Oregon Trail Generation; these are just a few of the names for the disaffected, sarcastic youth of the 1980s. Now, they are in the ...

Gen X is in a tough spot. They're not the wide-eyed newcomers who will work for less, and they're not the entrenched executives who hold the final say. Instead, they sit in the middle: experienced, ...

Gen Xers have often been the discounted or forgotten generation, but a new joint report might change some marketers' minds about whom they target. Now in their peak expenditure years, Gen Xers have ...

Three in four Americans ages 45 to 60 say they expect to overspend for the holidays. They’re “sort of like the glue within the consumer spectrum.” By Kailyn Rhone The first ad Kerry Johnson noticed ...

Different generations carry themselves in different ways. What seems perfectly fine to millennials and Gen Z would be absolutely absurd to baby boomers and Gen X. We're all a part of generations that ...