Duke freshman Cooper Flagg is signing an NIL deal with Gatorade, making him the sports drink giant’s first men’s college ...

Flagg is one of a number of players capitalizing on their NIL opportunities in this new era of college sports.

The 17-year-old is Duke's next college basketball star and the projected No. 1 pick in the 2025 NBA draft by ESPN. Now, he can add Gatorade sponsorship to his list of accomplishments as the 6-foot-9 ...

Duke freshman Cooper Flagg signs a historic NIL deal with Gatorade, marking his rise in the sports marketing world and the evolving athlete endorsements landscape.

Maine basketball star Cooper Flagg signed a landmark NIL deal with Gatorade. Cooper is the first men’s college basketball ...

Gatorade is expanding its customized squeeze bottle offerings with the use of generative AI. The program is a partnership with Adobe -- through its Firefly family of generative AI models billed as ...

(AP) “Their love affair – well, maybe not the love the way I usually sing about it, but still, you know, work with me here,” Dion ... of the energy drink Gatorade, as winning coaches often ...

In the latest revelation, PepsiCo’s Gatorade has launched a generative AI-powered design experience on its iD free membership platform in collaboration with Adobe Firefly. Adobe's unique ...

But what really shocked viewers was the moment two crew members poured Gatorade over the “My Heart ... “It’s All Coming Back to Me Now” played in the background. “Sometimes, some nights ...

The deal was announced Tuesday as Flagg joins women’s basketball stars JuJu Watkins and Paige Bueckers among Gatorade’s ...