Hydration supplements, including electrolyte drinks, are becoming highly popular among athletes ... Leading hydration ...

Duke freshman Cooper Flagg is signing an NIL deal with Gatorade, making him the sports drink giant’s first men’s college ...

Duke freshman, Cooper Flagg makes history signing NIL deals with New Balance and Gatorade before his Blue Devil's debut.

Duke freshman Cooper Flagg signs a historic NIL deal with Gatorade, marking his rise in the sports marketing world and the evolving athlete endorsements landscape.

Gatorade has announced the signing of Cooper Flagg, the 2024 Gatorade Best Male Player of the Year, to its elite athlete roster as he prepares for his debut season at Duke University. This partnership ...

Duke freshman Cooper Flagg, the projected No. 1 pick in the 2025 NBA draft, has reached an NIL (name, image and likeness) ...

Several other college athletes have signed NIL deals with Gatorade, including women’s basketball players Paige Bueckers ...

Duke Blue Devils basketball phenom Cooper Flagg has only been on campus for a few months, and he’s already making college ...

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope ...

Cristalino tequila, a new category combining aged complexity and vibrant freshness, enhances cocktails and celebrations. Created to cater to modern palates, it offers versatility and smooth sipping ...

Cola Company, Liquid Fusion, Campbell Soup, PepsiCo, Danone, Monster Beverage, Nestlé, Pocari, Gatorade, 100 Plus, Power ...