Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope ...

Duke freshman Cooper Flagg is signing an NIL deal with Gatorade, making him the sports drink giant’s first men’s college ...

Duke basketball player Cooper Flagg is the top earner in college hoops. This week, he got even richer by landing a historic ...

Duke freshman Cooper Flagg signs a historic NIL deal with Gatorade, marking his rise in the sports marketing world and the evolving athlete endorsements landscape.

Here's Cooper Flagg's Gatorade deal explained, including what to know about the Duke star's historic NIL partnership.

It’s the internet’s latest bizarre beverage sensation – a mix of blue Gatorade and inexpensive red wine that’s known, of ...

Duke freshman Cooper Flagg, the projected No. 1 pick in the 2025 NBA draft, has reached an NIL (name, image and likeness) deal with Gatorade.

The Newport native and Duke freshman signs with the sports drink giant days before starting his first season with the Blue ...

Is Gatorade good for you? A nutritionist reviews the facts about this popular electrolyte drink and its impact on your health.

Duke freshman, Cooper Flagg makes history signing NIL deals with New Balance and Gatorade before his Blue Devil's debut.

In a landmark deal that showcases his meteoric rise, Duke freshman Cooper Flagg has signed an NIL agreement with Gatorade, making him the first male college basketball player to pa ...