Most film campaigns operate on a familiar rhythm: trailer drop, press junket, talk show circuit, repeat. A24 threw out that ...

EXCLUSIVE: Riyadh-based Habbar Film Marketing (HFM) has come on board Sudanese director and producer Mohammed Aloma’s ...

Hollywood is a town of public relations. While moviemaking drives the industry, marketing those films (and their stars) is just as important to the bottom line. Steven Spielberg changed Hollywood ...

Marketing campaigns for movies are meant to hype the arrival of an upcoming film, and keep that hype alive as long as possible (or, in the case of a movie like Morbius, try and lean on its meme ...

Any studio marketing exec will tell you how they often wake up in a cold sweat the night before a trailer for their next ...

At Edinburgh International Film Festival, TikTok creators argued authenticity and passion can move audiences off their phones and into theaters — but whether that promise scales remains uncertain ...

Add Yahoo as a preferred source to see more of our stories on Google. Steven Flynn, the veteran marketing executive who oversaw the campaigns for Best Picture Oscar winners “Dances With Wolves” and ...

When do we call it a wrap with these public stunts used as tools for film marketing? The marketing of films has undergone a significant transformation since the inception of cinema. As the industry ...

The cost to market movies is exploding: it’s now common for blockbusters to have marketing budgets of well over $200,000,000. But in a world of ballooning marketing budgets, have studios backed ...

The newly created Film Industry and Location Marketing​ (FILM) Task Force will help position Howard County for potential movie projects.