Ahead of next week’s Las Vegas Grand Prix, Scotch whisky company Chivas Regal has been named an official team partner of ...

Since the early days of his racing career, Perez has been backed by Mexican telecommunications ‘titan’ Telmex. When Red Bull ...

The UFC’s first tech sponsorship of any consequence puts the MMA circuit ... Wimbledon and a recent agreement with the Ferrari F1 team. “Typically, you wouldn’t see these brands coming together,” said ...

Formula 1 games are usually an entry point for the casual motorsport fan into the world of racing games. While it’s easy to ...

After investing in future Ferrari driver Lewis Hamilton’s drinks brand, Pernod Ricard has secured a deal that makes its ...

Ferrari has signed a multi-year partnership with Chivas Regal, the famous Scottish whisky brand, which becomes the Official ...

Jenson Button will return to the World Endurance Championship in 2025 with Jota, as part of the British outfit's partnership ...

Chivas Regal, the scotch whisky brand, has been unveiled as a new global partner of the Ferrari Formula 1 (F1) motor racing ...

IBM has signed a global sponsorship deal with UFC, designed to leverage the exploding AI sector. One source familiar with the deal put it at low eight figures over a four-year term. The UFC's first ...

McLaren Racing have shown fans a glimpse into the future with a bold prediction of what F1 cars will look like in 2050.

The seven-time champion will not join them for post-season testing later this year, as Mercedes want to keep him for ...

Lewis Hamilton will first test a Ferrari F1 car early next year, with the prospect of him driving at the 2024 post-season ...