Time to put down the vodka soda?

On March 4, 2026, according to a Reuters report citing three sources familiar with the situation, Chicago-based Phusion Projects has hired JPMorgan to explore a sale of its Four Loko brand, which ...

After an initial drop earlier this year, Beyond Immerse announced four new flavors: Cherry Berry, Strawberry Lemonade, Piña ...

Monster Energy is looking to potentially make a deal with a rising NASCAR prospect, first reported in Sports Business Journal on Wednesday.

Signals momentum in the emerging oral energy segment as consumers seek cleaner caffeine delivery systems. I like that ...

Dunkin’ is bringing a new kind of energy to the menu. The brand introduces Dunkin’ Zero, a zero-sugar energy drink made for the in-between moments of the day, when coffee has done its job but the day ...

Consumer Reports examined caffeine levels in various coffee brands, revealing significant differences and emphasizing the importance of moderation.

Botanic Tonics has been named to Bain & Company’s 2026 Insurgent Brands list, marking the company’s third consecutive year ...

Dunkin is kicking off spring with new banana-flavored drinks, including lattes and Banana Cold Foam, and the new Dunkin Zero-Sugar Energy drink.

Dunkin’ is bringing a new kind of energy to the menu. Starting today, the brand introduces Dunkin’ Zero, a zero-sugar energy drink made for the in-between moments of the day, when coffee has done its ...

The GLP‑1 beverage market is accelerating fast, with brands innovating in hydration, protein, fibre and collagen to meet soaring consumer demand. Discover the growth forecasts, key ingredients, and ...