The New York City-based brand—which uses paraxanthine, a compound humans produce after ingesting caffeine, to provide what it ...

The menu is expnding with espresso, matcha and chai drinks featuring flavors such as ube, coconut and lavendar.

Kim Kardashian is cofounding an energy drink startup just as the category outpaces coffee and tea. Throughout Kim ...

Billionaire Kim Kardashian is entering the world of star-backed energy drinks by joining UPDATE, a beverage startup that uses ...

For Kardashian, Update is essentially Skims in a can: a drinkable version of the aspirational aesthetic that’s at the core of ...

Kim Kardashian is joining clean-energy drink company Update for its relaunch as a co-founder.

Kim Kardashian has taken a new brand under her entrepreneurial belt. The 45-year-old reality star is now a cofounder of the paraxanthine-powered energy drink brand, Update, founded in 2022 by Daniel ...

Caffeine-boosted soda, once marketed mostly to young men, is showing up in new, more pastel versions.

The reality TV star, 45, was hit with accusations by users criticizing her for seemingly blurring her true skin texture and ...

The massive growth at Celsius is a reflection of its $1.8 billion acquisition of Alani Nu LLC in April and its expanded partnership with PepsiCo in September, which included the integration of its ...

Michelle Corderio Grant built GORGIE out listening to her community and integrating them into the growth of the brand. With $37 million in funding, she shares her marketing playbook that has ...

Energy drinks often include other ingredients, such as B vitamins and plant extracts, but do those additives provide any health benefits?