The New York City-based brand—which uses paraxanthine, a compound humans produce after ingesting caffeine, to provide what it ...

Kim Kardashian is joining clean-energy drink company Update for its relaunch as a co-founder.

Billionaire Kim Kardashian is entering the world of star-backed energy drinks by joining UPDATE, a beverage startup that uses ...

For Kardashian, Update is essentially Skims in a can: a drinkable version of the aspirational aesthetic that’s at the core of ...

Kim Kardashian has taken a new brand under her entrepreneurial belt. The 45-year-old reality star is now a cofounder of the paraxanthine-powered energy drink brand, Update, founded in 2022 by Daniel ...

An energy drink brand co-owned by Dwayne “The Rock” Johnson has agreed to a $3 million class-action settlement after being ...

The massive growth at Celsius is a reflection of its $1.8 billion acquisition of Alani Nu LLC in April and its expanded partnership with PepsiCo in September, which included the integration of its ...

In an effort to expand its customer demographics, Monster Energy is launching a new "female-focused" energy drink in 2026. And it's garnering mixed reactions. Monster Energy CEO Hilton Schlosberg ...

In 2022, Michelle Cordeiro Grant moved from New York to Florida, and she started to see energy drinks everywhere. “I thought, wow, I don’t drink these, but they’re everywhere,” she said. “Everywhere I ...

Dwayne Johnson’s energy drink company could owe you money after $3 million settlement - Customers have until February 20 to ...

Energy drinks can be useful after a late night out, offering a boost in energy for everyday activities and even, possibly, better physical performance during workouts. But, what makes an energy drink ...

Kim Kardashian is once again facing intense scrutiny online, this time over her appearance in new promotional images.