The comeback film reimagines an R.D. Burman track to spotlight Rimzim Jeera’s distinctive cumin flavour, marking the return of the heritage beverage across markets in India ...

Jitender Dabas is set to exit Cheil X and join Omnicom Advertising India as BBDO Group CEO, sources close to the development ...

A modern ad war unfolds as Anthropic and OpenAI turn Super Bowl screens into a battleground over ads, trust, and the future ...

From ten-minute real estate lectures in 1922 to six-second audio stings, the radio ads have been among one of the most memorable jingles, that we still remember.

There was a time when celebrities were integrated more deeply into brand narratives, inhabiting distinct brand worlds rather ...

As India’s energy drink market grows more competitive, Sting leans on sonic identity and cultural participation to build long-term brand distinction.

Dar es Salaam. In today’s fast-evolving corporate landscape, where high-stakes decisions redefine industries and data drives every strategic move, Beatrice Nyamari distinguishes herself not merely by ...

Brands explode onto social media with fairy-tale success. Then the clock strikes midnight, and they are gone. I run Tony Roma ...

For the year, S&P 500 is up 86.80 points, or 1.3 per cent. Dow Jones is up 2,052.38 points, or 4.3 per cent. Nasdaq is down 210.78 points, or 0.9 per cent. Russell 2000 is up 188.43 points, or 7.6 per ...

Astronomer’s former CEO Andy Byron and the company’s Head of HR, Kristin Cabot’s, scandalous affair took the internet by storm when the two were caught at a Coldplay concert in Boston, back in July ...

WASHINGTON (AP) — Indonesian President Prabowo Subianto signed a reciprocal trade agreement on Thursday with U.S. President Donald Trump while in Washington to attend the first meeting of the ...

Celebrity-led advertising in India has become a predictable dance: star walks in, camera follows, product appears, logo exits. Rinse and repeat ...