Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope ...

Gatorade today announced the launch of Gatorade ... non-artificial flavors and less than 100 calories per cup. That's why America's favorite popcorn brand1 is bringing consumers Flavor You Can ...

From boosting your gut health to supporting your workout goals, there isn’t much bone broth can’t do. But should you add it ...

Energy drinks have been getting a considerable amount of negative publicity regarding health concerns, which has led to a decline in consumption. This, along with soft consumer spending and market ...

Running a marathon requires training and dedication, and making the right food choices before the race is part of that.

What to do with those extra bananas Bananas always end up going bad before you can eat them all. Even knowing all the best ...

Duke freshman Cooper Flagg is signing an NIL deal with Gatorade, making him the sports drink giant’s first men’s college ...

Flagg is one of a number of players capitalizing on their NIL opportunities in this new era of college sports.

Gatorade has announced the signing of Cooper Flagg, the 2024 Gatorade Best Male Player of the Year, to its elite athlete roster as he prepares for his debut season at Duke University. This partnership ...

Flagg spoke to Sports Illustrated about becoming the first men's college basketball player on Gatorade's NIL roster.

The Newport native and Duke freshman signs with the sports drink giant days before starting his first season with the Blue ...

Duke freshman Cooper Flagg, the projected No. 1 pick in the 2025 NBA draft, has reached an NIL (name, image and likeness) deal with Gatorade.