Revenge of the Sith is often told from the perspective of Jedi and Sith, but the droids were there for everything. R2-D2 witnessed Anakin’s transformation firsthand, while C-3PO remained largely ...

The C-3PO head, from "Star Wars: The Empire Strikes Back" (1980), is the only known example of Threepio’s head from the ...

The C-3PO head, from "Star Wars: The Empire Strikes Back" (1980), is the only known example of Threepio’s head from the ...

Today, Lego revealed five new Star Wars sets themed around the movie “The Mandalorian and Grogu,” including an all-new Grogu design, Razor Crest set and more.

There is significant anticipation for Rivian’s latest launch, and the brand is keen to further promote it by leveraging an iconic pop culture theme. Marketing is crucial for product differentiation, ...

A new SMART Play Star Wars set has been revealed, as Dagobah awaits with Yoda's Hut and the Jedi Training set. LEGO brings the swampy planet Dagobah to life with a new, detailed brick-built model of ...

Rivian announced that the highly anticipated R2 crossover will start deliveries in the first half of the year, and evidence points to a very specific date. The R2 has often been associated with Star ...

Rivian CEO RJ Scaringe posits that the success of the Tesla Model Y represents a huge opportunity for the 2026 Rivian R2. He argues that the current crop of electric compact SUVs all follow the Model ...