Brands that treat credit as a one-time event are missing opportunities to drive long-term loyalty. Rather than a one-time purchase, credit is a long-term relationship between brand and customer.

Building super-fandom isn’t an art, it’s a science with a proven formula that brands can learn and replicate. The most successful fandoms, like Taylor Swift’s Swifties, follow predictable patterns ...

Explore how loyalty programs are evolving into critical revenue engines, focusing on customer retention, data utilization, ...

IHG’s strategy recognizes that flexibility doesn’t mean dilution. Partnerships with airlines, OpenTable, Rakuten in Japan, ...

In a world where your customer is one thumb-swipe away from your competitor, brand loyalty isn’t just hard to earn. It’s downright slippery. The digital era has brought endless choices, ...

Loyalty programmes perform better when benefits are easy to understand and simple to use. Customers engage more readily when ...

When you walk into a 1 Hotel, the air feels different. It smells like cedarwood and sheer musk, like something alive. Light filters through reclaimed wood slats. You can hear water running, plants ...

Hotel loyalty is getting more competitive and more creative at the same time. Big brands are rolling out new partnerships, fresh ways to earn and use points, and perks that feel more personalized.