Stanley has teamed up with one of the most iconic personalities of the century: Barbie. Every day this week, from Monday, ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

With Batman Day coming up, plenty of companies are revealing new toys and collectibles inspired by the heroes and villains of Gotham City. And perhaps no new reveal is more intriguing than Mattel's ...

As DC prepares to celebrate Batman’s 85th birthday with a whole bunch of celebrations and experiences, Mattel announced it ...

Mattel has announced new Harley Quinn and Poison Ivy Barbie dolls to celebrate Batman’s 85th Anniversary. It’s the 85th anniversary of Batman, and there’s no better way for fans to celebrate ...

Every year, DC Comics celebrates the Caped Crusader with Batman Day. This year — the year Batman turns 85 — the day is ...

Mattel has officially enlisted Peacemaker star John Cena to lead the cast of its upcoming live-action Matchbox movie, based ...

The retailer is focusing on affordability, with 25 of the selected toys priced below $25, ensuring budget-friendly options.

Krispy Kreme is celebrating Barbie’s 65th anniversary with a new collection of doughnuts to commemorate the milestone. The shop announced the creation of four new Barbie-inspired doughnuts that ...