Coined in the 1970s, BMW has prided itself on creating "The Ultimate Driving Machine". Whether you personally agree with it or not, it goes without saying that BMW has created great cars. Still, what ...

The now wholly-owned subsidiary would be positioned below fellow BMW brand Rolls-Royce, fighting alongside competitors like Porsche and Maybach.

Alpina bids farewell to a a story that began back back in 2020 with a special limited-run edition that will only be available ...

The BMW Alpina XB7 Manufaktur is limited to just 120 units for the United States and Canada.

BMW Alpina has a new badge that retains the mechanical components seen on the original but ditches the red-and-blue shield. BMW purchased the German tuner in 2022 and is gearing up to relaunch the ...

BMW Alpina is now officially a standalone BMW brand, complete with a redesigned emblem and global production shift for 2026. BMW Alpina becomes an official BMW sub-brand, ending its independent tuner ...

Over three years after BMW first announced the Alpina acquisition, the transition is finally done. Starting in 2026, BMW Alpina will run as its own brand within the BMW Group, much like BMW M, but ...

Alpina is now fully under BMW control and its famous badge has a new look to mark the start of a new era. Like the best Hollywood facelifts, it’s subtle enough that casual observers might miss it, and ...

The rights to the Alpina trademark were transferred to BMW Group on Jan. 1. The 2026 BMW Alpina XB7 SUV is currently available for order through authorized BMW dealers. Following BMW's acquisition of ...

Last month BMW officially took control of Alpina, and to celebrate it unveiled a fresh wordmark and lightly updated font for its new luxury sub-brand. Now, four weeks later, we have an all-new BMW ...

Famed BMW tuner Alpina has unveiled a rebrand as part of its move to become a division of the manufacturer that builds its donor cars. It has released a new logo after it was relaunched as BMW Alpina ...