Mattel is ringing in the 40th anniversary of American Girl with a new Modern Eras collection. The line features modernized ...

In an exclusive interview, Max Greenfield dishes on his new Rubbermaid EasyStore ad campaign and imagines how his fastidious ...

In a now-viral video shared to TikTok, the Atlanta-based mom, 24, captured her daughter Margo, 2, playing with several of her ...

When, earlier this week, Mattel unveiled its 40th-anniversary “Modern Era” American Girl dolls, the response online was not ...

American Girl's Historical dolls got a makeover to fit in with the brand's "Modern Era," with the iconic Samantha Parkington ...

American Girl just announced that Historical dolls are being brought into 2026 to celebrate the company’s 40th anniversary: Samantha has a shorter skirt and bare legs, Kirsten traded her looped braids ...

The same vibe is informing the spring hair trends 2026, with an emphasis on soft-focus, fluid silhouettes – whether you're leaning into dark romance waves inspired by your favourite GCSE English novel ...

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as Mattel faces industry pressures.

American Girl is marking its 40th anniversary with a bold redesign of its beloved historical dolls, prompting swift backlash on social media. The Mattel-owned brand announced Wednesday the launch of ...

They’re all a little too grown up. American Girl is celebrating its 40th anniversary, and to celebrate, Mattel, Inc. announced it’s reimagining its beloved historical characters through a ...

American Girl is announcing a new collection of its classic dolls, and the release is garnering reactions from fans online. On Wednesday, Feb. 11, American Girl announced it would mark its 40th ...