Amazon’s own devices have not been left out of the festivities during this Prime Day with Echo speakers and Ring security cameras seeing massive discounts of 40% to 70%. Headphones from Sony, Beats, and Bose are also part of the extended Prime Day offerings.

And Amazon's Prime Big Deal Days event—essentially a fall version of the retailer's popular July Prime Day sale—has fit right in. Shop Now Today, October 9, is the last day of the Prime Day shopping event,

The Beats Studio Pro Wireless Headphones are on major sale today for Prime Big Deal Days. These over-the-ear headphones are marked down from $350 to $170 in five colors ( Black, Navy, Sandstone, Deep Brown, and Matte White) and down to $190 in the three limited editions Kim Kardashian colors ( Dune, Earth, and Moon ).